Determination of brand personality dimensions for

determination of brand personality dimensions for Request pdf on researchgate | dimensions of brand personality | although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the.

The five dimensions of brand personality by jennifer aaker is a framework to describe and measure the “personality” of a brand in five core dimensions, each divided into a set of facets it is a model to describe the profile of a brand by using an analogy with a human being. Name sincerity excitement competence sophistication ruggedness dimension table 2 five dimensions of brand personality traits with highest item-to-total correlations.

determination of brand personality dimensions for Request pdf on researchgate | dimensions of brand personality | although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the.

A brand personality and the second objective is to identify how this personality differs according to the demographic background of its users and users of other brands lastly, in the third objective we investigated the relationship between thelaptop.

Significant means differences were observed in the brand personality dimensions of the laptop according to the students' gender, present year of study and academic program. This research was conducted to (i) identify brand personality dimensions of a laptop computer amongst computer science students (ii) examine significant differences in the brand personality dimensions of theshow more content specifically, in the first objective, we looked to see if this. To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created finally, theoretical and practical implications regarding the symbolic use of brands are discussed. Significant means differences were observed in the brand personality dimensions of the laptop according to the students’ gender, present year of study and academic program for users of the laptop, sincerity and modern of the brand personality dimensions were positively correlated with the brand quality rating.

One single dimension of brand personality (monga and lau-gesk, 2007) while a brand may simultaneously possess multiple dimensions of brand personality the relative impact of each dimension of brand personality has been largely unexplored the current study aims to fill in this gap. Five key dimensions of brand personality include brand competence, brand sincerity, brand excitement, brand sophistication, and brand toughness many brands choose to use a brand character as a vehicle to express their brand personality and facilitate their brand storytelling process.

Determination of brand personality dimensions for

determination of brand personality dimensions for Request pdf on researchgate | dimensions of brand personality | although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the.

A brand personality and the second objective is to identify how this personality differs according tothe demographic background of its users and users of other brands lastly, in the third objective we investigated the relationship between the laptop. Accordance with aaker’ s personality dimensions’ framework 13 hypothesis ho: there is no significant correlation between the characteristics of personalities for the powertel communications company customers and their brand personality perceptions in accordance with aaker’s brand personality dimensions’ framework. Significant means differences were observed in the brand personality dimensions of the laptop according to the students' gender, present year of study and academic program for users of the laptop, sincerity and modern of the brand personality dimensions were positively correlated with the brand quality rating. Request pdf on researchgate | determination of brand personality dimensions for a laptop computer using aaker's brand personality scale | this research was conducted to (i) identify brand.

  • Abstract this research was conducted to (i) identify brand personality dimensions of a laptop computer amongst computer science students (ii) examine significant differences in the brand personality dimensions of the laptop according to the students’ background of gender, brand owned, year of study and programs and (iii) examine the relationship between perceived brand personality of the laptop and its quality rating.

Associations [4] brand personality is perceived by consumers similarly as they perceive human characteristics and also function in a similar way [23] it has also even been found by reference [11] that brands can be perceived in two personality dimensions as either feminine or masculine thus gender plays a significant role within brand personality. Take a look at 12 excellent examples of ‘brand personality’ to inspire you, together with examples of well-known people who serve as examples of each brand 12 examples of brand personality to inspire you brendan butler share tweet your brand’s personality is the lead character in a story that ‘speaks’ to their desires and.

determination of brand personality dimensions for Request pdf on researchgate | dimensions of brand personality | although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the.
Determination of brand personality dimensions for
Rated 5/5 based on 17 review
Download