Internet marketing the world wide web has attracted considerable attention from marketers in the popular business press (verity and hoff, 1994, p 80-88) and academic marketing (hoffman and novak, 1996, p 50-68) and practitioner (watson, pitt, and akselsen, 1998, p 36-56) journals.
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- marketing research tools a variety of marketing research tools are available and are categorized as primary or secondary research discussion of how primary or secondary research tools fall into quantifiable or qualitative research and what qualifies as quantifiable or qualitative approaches is addressed. Study of the effectiveness of online marketing on integrated marketing communication dissertation submitted to dy patil university, navi mumbai, marketing on integrated marketing communication” submitted for the award of master of philosophy (m phil) in business management at d y patil university, the research papers published.
Marketing on integrated marketing communication is the bona-fide research work carried out by ms amruta vijay pawar, student of mphil, at dy patil university, school of management, navi mumbai, in partial fulfillment of the.